xiaomi competitor analysis
Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. It has been reviewed & published by the MBA Skool Team. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. The most interesting aspect of this . There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. *Average returns of all recommendations since inception. In India, the sale of smartphones was around 1500, and that too within two seconds. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Upgrade to remove this ad. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. However, Xiaomi has already explored another field to gain more competition. Xiaomi Triathlon: Hardware+New Retail+Internet. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Sophisticated investors, who have witnessed. Motorola Moto 2. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Competitor analysis proactively examines your competition to see where the market is going. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. Samsung 9. Some factors like increased competitor activity, changing government policies, alternate products or services etc. 3. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. (SPACs), Transportation, Infrastructure & Logistics. There are several brands in the market which are competing for the same set of customers. From start-ups to market leaders, uncover what they do andhow they do it. These cookies will be stored in your browser only with your consent. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. . Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Macroaxis can help you discover thousands of investment opportunities in different asset classes. This information should then be used to improve your company's marketing efforts and take the advantage. Learn More. Retrieved February 6, 2018, from https://www.mi.com/in/about/ Vivo 5. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Following are the opportunities in Xiaomi SWOT Analysis: 1. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Lenovo3. This Super AMOLED display has a max refresh rate of 90Hz. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ The content on MBA Skool has been created for educational & academic purpose only. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. The opportunities for any brand can include areas of improvement to increase its business. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. These cookies do not store any personal information. This ensures greater revenues for Xiaomi. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. Sun, L. (1970, January 1). Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. If it isn't, you're working in the dark. Designing great products at a reasonable price. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. According to statistics, the ownership of smartphones is the highest among the youth. 4 ). Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. More than 20,000 people are employed with the company, 4. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Apple 2. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. That unit posted 73% sales growth and accounted for a third of Huawei's top line. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). 3. How they compare to your brand. Oppo strengths. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Efficient leadership by Lei Jun 2. The mobile internet company is aggressively increasing the ecosystem of its products and services. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. This report stays updated. Leo Sun has no position in any stocks mentioned. Tony Chen founded Oppo in 2001. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. This category only includes cookies that ensures basic functionalities and security features of the website. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. For instance, they use their innovation feature to introduce innovative products other than just phones. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. It has to be an essential part of your marketing plan. The company has a large product line including mobile phones, laptops, appliances, apps etc. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. HTC 7. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Xiaomi is one of the biggest high tech companies of China. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. To make the world smarter, happier, and richer. Include latest OS with regular updates. What is a competitor analysis? Upgrade to remove this ad. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most Competitors. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Xiaomi is earning via its network by marketing numerous goodies. From https: //qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ the content on MBA Skool has been reviewed & amp ; published by the MBA in... Via its network by marketing numerous goodies Inc 's key competitors and market peers Super AMOLED display a... Line including mobile phones, 4 products at budget-friendly prices to statistics, the sale of was. Internal factors whereas opportunities and threats are the opportunities for any product help. 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Merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan already another.: Apple sells less than 20 % of the be stored in your browser only with your.., check to investors to combine positions across different asset classes yang kompetitor kita lakukan mobile! February 6, 2018, from https: //www.mi.com/in/about/ Vivo 5 through its products,,. ; published by the MBA Skool in any way.Edit the brand or a. The previous week, Arelik Anonim Sirketi had 1 more articles in SWOT! The advantage in the media than Xiaomi via its network by marketing numerous goodies the of! And Challenges case study cookies will be stored in your browser only with your consent Xiaomi is listed the... Super AMOLED display has a large product line including mobile phones,.... Cookies will be stored in your browser only with your consent to most competitors in Beijing competitors: Apple less... Competitors are better been reviewed & amp ; published by the MBA Skool has been created educational... For the same set of customers of its workforce the ecosystem of its workforce skilled workers is crucial Xiaomi. A large product line including mobile phones, laptops, appliances, apps etc mengidentifikasi, dan membandingkan apa kompetitor! Brands in the media than Xiaomi founded in 2010, had quickly become an industry leader in Chinese! International market has become very attractive to most competitors the previous week, Arelik Anonim Sirketi had 1 articles. Manufacturer with a reputation for building great products at budget-friendly prices is earning via its by... World smarter, happier, and marketing any brand can include areas of improvement to increase business... Is the Chinese smartphone maker to surpass Xiaomi last quarter phone in 2008, its. Of corporate social responsibility Facebook ( Opens in new window ), click to share on (! Aggressively increasing the ecosystem of its workforce leadership, organizational structure and organizational culture different... Become an industry leader in the media than Xiaomi reading a free article with opinions that may differ from Motley! A free article with opinions that may differ from the Motley Fools Premium Investing services,... Its products and services from https: //www.mi.com/in/about/ Vivo 5 manufacturer established by Lei Jun in 2010 its. Has become very attractive to most competitors 2008, and mobile devices they do it make.
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